This is an opinion piece recently published on the Indymedia Newswire based on a recently published bogus news item relating to a fictional tale of drug trafficking on the Luas.

The basic rules of journalism seem straightforward; verify your story from at least two independent sources and always get the important 5 ‘W’s’ and a ‘H’, who, what, when, where, why & how? For a clearer example of my belief that media crime coverage sometimes purposely tries to create a moral outcry, I decided to set up an experiment. Being an avid writer of fiction, I set up a false Hotmail account under a pseudonym. I wrote the mail in the guise of a disgruntled semi-retired member of a fictional unnamed residents association. I claimed to be acting on behalf of some concerned neighbours. I posted my mail to newspaper The Star. on the 5th of January, (2005). I requested that they look into a new Luas related drugs problem, figuring that drug stories are a solid popular crime issue and the inclusion of the new Luas system, (which had not yet been linked to any crime) would prove too tempting. I did not name any names and mentioned two districts in an effort to be more vague. I also stated that I wanted to remain anonymous, as I was well known in the area concerned.

On Sunday the 9th of January 2005, The Star Sunday printed a story, which read, ‘Claims Luas is Drugs Ferry’, (Hynes, F. P.12). This was my story. When not directly quoting me, I was paraphrased. Almost the entire content of my false Hotmail was there in print. I checked the account and found a reply from the Star’s News Editor requesting I contact Ms. Hynes. This was not an over eager journalist, but an entire chain of command prematurely printing a story relating to a fictional criminal matter. . . .