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dublin / consumer issues Saturday November 26, 2005 19:32 by choking on the filthy froth of my double half-caf latte
Two and a half years after it was reported on Indymedia that Starbucks were planning on bringing their business here, the coffee chain finally opened their first city centre outlet on College Green, right next door to the historic Bank of Ireland building, and a stones throw from the front gate of Trinity College, the oldest university in the state. Starbucks first Irish cafe opened up several months ago in the new Dundrum Shopping Centre, in the southern suburbs. Starbucks have a touch of the cute hoor about them when it comes to the presentation of their cafes. Conscious of the backlash against the white and yellow plastic generic decor (and equally plastic food) of global fast food chains, instead they have constructed their premises in warm, organic, earthy browns, greens and oranges, selling the customer a relaxed atmosphere and image of luxurious radiance brought on by the warm afterglow from drinking one of their nuclear reactor size coffees. This is also the case with the Dublin cafe. There are many cafes around the city where you can relax and unwind - but for the most part at present, these cafes are independently owned and operated, without a massive global corporation behind the scenes. But seriously though, whats the problem with them coming here? If people enjoy their coffee, like the premises, and their business does well, isnt that the invisible hand of the market giving the public what they want? Simon, the owner of "Simons Place" cafe in the Georges Street Arcade, said "The [Irish people] vote with their feet and their wallets. They generally get what they want. People seem to want this trend of big drinking factories, and in the last few years they've sprang up all over the place. Starbucks probably would be successful here." Judging on their success and expansion in the UK, undoubtedly the company is not going to rest on its laurels with its two stores in Dundrum and College Green. Expect them to heavily dot the landscape in the coming months.
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