BBC Apologises to White House

national | miscellaneous | news report Friday March 21, 2003 13:56 by Media Watcher

on bended knee

The Reliable Source

http://www.washingtonpost.com/wp-dyn/articles/A1027-2003Mar20.html

By Lloyd Grove

Friday, March 21, 2003; Page C03

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The White House is vowing a strong retaliatory response after the BBC aired live video of President Bush getting his hair coiffed in the Oval Office as he squirmed in his chair and practiced on the teleprompter minutes before Wednesday night's speech announcing the launch of military operations against Saddam Hussein.

The British network broadcast 1 minute and 37 seconds of presidential primping to hundreds of millions of viewers in 200 countries around the world (and locally on WETA, Channel 26) before Bush's formal address at 10:15 p.m. Yesterday the BBC's White House producer, Mark Orchard, profusely and repeatedly apologized to irked staffers for airing video of an "unauthorized" portion of the pool feed while Washington anchor Mishal Husain chatted up a colleague about the significance of the moment.

CBS News Washington bureau chief Janet Leissner, whose news crew was responsible for pool coverage of the speech, also apologized to the White House, explaining that a technician accidentally flipped a switch that fed the images of a not-ready-for-prime-time Bush -- his eyes darting to and fro as a female stylist sprayed, combed and patted down his hair.

A BBC spokeswoman told us that her network promptly realized the video was not for broadcast "but they couldn't pull away because of technical difficulties." Meanwhile, we hear that in Britain, the commercial network ITV also aired the hair-raising feed.

"It was an honest mistake," Leissner told us yesterday -- but the Bushies were not impressed.

"The facts are that it was an unauthorized use of footage and video," a senior White House official told us, asking not to be named. "Both the BBC and CBS have apologized, and it would be understandable if this were the only time this has happened. I'm not suggesting it was intentional, but this kind of thing has happened more than once."

Henceforth, the official said, the White House -- not the networks -- will throw the switches that make pool feeds available to broadcast outlets. "There have been too many incidents," the official said, listing various presidential speeches allegedly marred by pool-feed glitches. "We have to make sure we are comfortable with the situation."